factors affecting consumer behavior towards online shopping

These criteria and create meaningful factors. There is limited research on consumer behavior toward online shopping.

5 Factors Influencing Consumer Behavior Analytics Steps

The researchers suggested using a familiar website to.

. Price availability social proof scarcity product detail conditions. This is because there are only seven main factors that influence consumers willingness to buy products through E-commerce. Income of consumer significantly impacts online.

The online consumer shopping habits and behavior found that ease-of-access navigation response personalization etc. Influenced by trust and perceived risk consumers attitude social influence personal online skills and technology- oriented factors including perceived usefulness perceived ease of use and web site features. Dhevika latasri karmugli2014- concluded that online consumers behavior is affected primarily by security factors which is further followed by trustworthiness and attractiveness and features of the web page.

According to studies here are the common factors that often affects online consumer behavior. Online buying behavior is affected by perceived benefits offered by e-commerce websites and psychological factors such as truth. The brand image of a product or service is an important factor that directly affects the online shopping behaviour of the Millennials Spaid Flint 2014.

It plays a vital role in determining customer actions and online consumer shopping habits and behavior. This also means consumers value online shopping more than they used to before the pandemic. H 2 Prices of products positively affects the consumers online purchasing behavior.

Consumer buying behavior is influenced by two major factors individual and environmental. What factors affect online shopping among young people. The technology oriented factors like guaranteed quality cash on delivery discounts and promotions are the major specific factors influencing customers attitudes toward online shopping.

Donthu and Garcia 1999 proposed that risk aversion innovativeness brand consciousness price consciousness importance of convenience variety-seeking propensity impulsiveness attitude toward adverting attitude toward shopping and attitude toward direct marketing would influence online shopping behaviour. Negative online reviews dissuade consumers from going forward with the online purchase Mishra et al 2014. Demographic factors convenience time effectiveness website designfeatures security and social media influence are the independent variables.

We were able to extract 7 components. Consumer awareness and sustainability-focused value. Consumers in online shopping to examine how trust and satisfaction add to loyalty.

H 1 Consumers are generally satisfied with online purchasing. With that in mind here are the factors that affect customers purchase behavior when shopping online. Findings the study results suggest that consumers online shopping behavior is being affected by several factors like demographic factors social factors consumer online shopping experience knowledge of using internet and computer website design social media situational factors facilitating conditions product characteristics sales.

Convenience According to a study by Linnworks 76 of consumers view convenience as one of their top priorities when shopping online. To confirm factors are accurate we executed confirmatory factor analysis CFA that proved that model fits the data well. The major categories of individual factors affecting consumer behavior are demographics consumer knowledge perception learning motivation personality beliefs attitudes and life styles.

Price avail- ability social proof scarcity product details con- ditions and social media activity. The dependent variable is female consumers attitude towards online shopping. These are key factors affecting consumer behavior in online shopping.

Also previous researches have revealed that online buying behavior is affected by demographics channel knowledge perceived. As compared to males and are more likely to be attracted towards. An study of Factors Affecting on Online Shopping Behavior of Consumers International Journal of Scientific and Research Publications Volume 3 Issue 6 June 2013.

Online shopping parameters of consumer. We believe that defined factors can. When it comes to spending the older generation and younger consumers have two different perspectives on the possible risks of online shopping.

Online rating and reviews are aligned with a brand image Bellman et al 2014. This study suggested that there are significant factors that determine online buying behavior. Consumers decision is hardly affected by bargaining shopping.

The regression model showed a positive relationship which means the higher these factors are the higher will be. H 3 There is a relation between perceived risk and consumers online purchasing behavior. As manifested in the literature review a few studies have examined the nature online purchase decision-making process and its importance in marketing.

This model examines 1 the relationship between perceived risks return policy service infrastructural variables and attitudes towards online shopping and 2 the influence of an individuals domain specific innovativeness DSI attitude subjective norm and planned behavior PBC toward online shopping.

Factors Influencing On Online Shopping Behavior Of Consumers